Case Study


Business Background

AVS Heating and Air Conditioning (formerly All Variety Service Co.) has been providing HVAC and appliance services in the Washington D.C. Metro area for the past 30 years.A family-owned business, AVS Heating and Air Conditioning operate with a high degree of professionalism, transparency, and integrity. They serve more than 30,000 families in the Washington D.C. Metro area. They have forged alliances with some of the biggest brands in the HVAC industry.

The AVS Heating and Air Conditioning team leverage these partnerships to provide cost-effective solutions to their customers. AVS technicians are subject matter experts.They bring decades of experience to the table.Their unparalleled expertise in developing solutions tailored to customers’ specific needs gives them a competitive edge over their peers.

They serveal most all important VA counties, including Ar lington, Alexandria, Fairfax & Loudon, and Mary land, including Montgomery and Prince George.In their endeavor to help their customers save money, AVS Heating and Air Conditioning regularly givea way discounts and specials.

Market Competition

Some competitors of the client include Arlington HVAC, Mannix Heating and Cooling, and DM Select Services. Many competitors of the client have high-quality links to their sites.

Market Competition

Project Goal

The client reached out to our team for help. They wanted us to revamp their digital marketing strategy. They wanted their site to rank higher in search results for their chosen keywords. An effective SEO campaign was the need of the hour. Once we gained an in-depth understanding of the client's requirements, we went into a huddle. Our primary goal was to improve the site's ranking in record time.

Project Goal

The client's site was optimized for their preferred keywords. When we started working on the campaign, the site had almost zero search visibility, and now the site ranks in the top 10 for 600+ keywords.

Tasks And Challenges

Following tasks were completed.

  • Performed detailed keyword analysis.

  • Created an effective content marketing strategy to expand the business's brand presence and reach

  • Came up with and implemented a plan to improve website design.

  • Improved crawl frequency by tweaking web design code.

  • Created an optimization campaign targeted towardsmajor search engines.

  • Enhanced ROI

  • Improved rankings for relevant keywords

Tasks And Challenges
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We optimized the client's website for their chosen keywords. We wanted to get relevant backlinks and drive more traffic to the website. An effective content marketing strategy was implemented to achieve these objectives.

We created and distributed content on various platforms. Our SEO team implemented an effective link-building strategy.

The SEO team and content team worked together to improve the client's social media presence.

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Time Frame

We started this project in August 2019 for link building and content marketing campaigns.

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Eventually, our efforts bore fruit. The client's website ranking improved drastically, and website traffic increased manifold. We engaged the client's target audience with customized messages.

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We increased organic traffic to the client's website. We used an effective marketing strategy to build brand awareness. The SEO campaign drove significant results, and the client's SEO improved by leaps and bounds.

Domain Overview


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